We're
getting closer and closer to Halloween, and we're still
getting interested dentists registering for these newsletters.
So far we have over 200 offices receiving these newsletters,
and we have confirmed that at least 50 of you are hosting a
Halloween Candy Buy Back. We hope more will jump on
board! If you are promoting this event in your office,
make sure you are listed here:
www.thesmileexperts.com/halloween
and
verify that your information is correct. If your name is
not IN
BOLD on this list and you are
planning to host a Buy Back in your office, please send an
e-mail message to
jenny@thesmileexperts.com
with
"Add me" in the subject line and your office's
contact info in the message. The list will be updated as
needed.
Fox
News has been in touch with us, and it looks like they
are planning to help us promote this too. Details soon!
The
media buzz is starting and continues to build! USA
Today ran this short piece in their
Money section on Monday:
NEW
& NOTABLE
Scare
those cavities away.
For
parents whose biggest Halloween fear is fat dental bills,
here's a marketing twist: Coax your kid to sell his or her
holiday loot to the dentist.
In
a move spearheaded by Middleton, Wis., dentist Chris Kammer,
some 150 tooth docs nationwide will pay $1 for every pound of
wrapped, "fun size" Halloween candy turned in on
Nov. 1. Their goal: collect 1 million pieces of candy —
about 33,300 pounds.
The
treats won't be trashed — they'll be shipped to armed forces
members in Iraq. What about the soldiers' dental health?
"These troops are getting shot at, and their lives are on
the line every day," says Kammer. "If a little piece
of candy can give them a moment of joy, I'm all for it."
I
should point out, the Capital
Times story is a bit inaccurate because
of a miscommunication. We are NOT shipping candy through
Treats for Troops. This organization won't accept our
candy donations. If you don't have a personal contact
within the armed forces, Operation
Gratitude wants your candy! A lot of you have asked
"How do I ship the candy? HERE are clear-cut
directions for you:
Please
deliver or ship your candy donations by December 15 to:
Operation
Gratitude/California Army National Guard
17330 Victory Boulevard
Van Nuys, CA 91406
Charlie Othold: 818.437.6201
If
you are mailing any financial donations, please make
checks out to and send separately from the candy (with a note
referencing the candy) to:
Operation
Gratitude
16444 Refugio Road
Encino, CA 91436
All
financial donations will be acknowledged. If you
would like to receive an acknowledgment for the donated
candy, please include your name and address inside the
shipment. Acknowledgments will be sent within three
months. Operation Gratitude is a 501(c)(3)
organization; donations are tax deductible as provided by
law.
Get
your local radio stations fired up as well! Here is
a link to an interview that the Wisconsin Radio Network
played last year: www.dentalproshop.com/halloween/news/25.mp3
Next
week we'll be mentioned in the Neighbors insert of the
same newspaper. On Halloween, we're scheduled for an
appearance on NBC 15!
Please
remember that all of our local media attention occurred
within just one week of Halloween last year.
But when it hit it, it really exploded! So don’t
be frustrated if no one is paying attention to you yet.
The Halloween stories will happen starting now, so
contact all those media people now again! Trust me,
they forgot about you and need to hear from you again.
Keep
sharing your successes with us, and also ask your
questions! The sooner we can help you, the better
off you'll be and the easier your very own Halloween
Candy Buy Back event will go! Have a wonderful day,
everyone!
Chris
