Once a month, my staff holds a team meeting.  One of the first agenda items is Success Stories because it emphasizes successful teamwork and gives everyone an opportunity to share and applaud the outstanding achievements of our fellow team members.  Sometimes even a small achievement is cause for celebration and will inspire bigger, farther-reaching efforts.  Without competing against each other, we can genuinely admire the hard work each of us puts into a normal workday.  It's a great time to step back and show appreciation.  

Dr. Scott Nagy 

You can also see Dr. Steven Thompson's news stories. He wrote this comment: "The attention this has generated amazes me.  We have had a number of articles published over the years because of our involvement with various charitable events, but nothing has ever generated the kind of response that this has.  People are going out of their way to tell me they saw these articles in the paper....Even my 17 year-old daughter thinks [it's] cool!" 

JJ from Advanced Dental Concepts in Broomall, PA, said: "FINALLY after much hard work we are now listed on over 13 popular event [sites] AND we just got interviewed last night by one of Philadelphia's biggest News Talk stations - Big Talker 1210 AM!  Woo!  Finally some live media coverage!  We are only hoping it gets [bigger] from here!" 

Do not waste this amazing opportunity to attract new patients with this Halloween Candy Buy Back event.  Make an irresistible offer to the families when they arrive so they will want to see you for all their dental needs!  You can offer coupons for your most popular service, discounts on a first-time dental visit, specials on whitening, etc.  Not only are you the dentist who cares enough about the community to hold this Halloween Candy Buy Back, but you are the best dentist around!      

Some people object to sending candy to the troops, thinking that they may get cavities.  "Isn't Halloween candy as bad for troops as it is for kids?" is a type of question I hear a lot.  If you get negative comments or feedback, here are my responses to diffuse negativity and remind critics of the purpose of Halloween Candy Buy Back: 

1. Halloween candy represents a warm memory of life back home and children that care enough to donate candy in support of our troops.   

2. Those troops are risking their lives every day.  If a little piece of candy can provide a moment of happiness, then I'm all for it.   

3.  Soldiers are adults and certainly understand how to keep their mouths health by now.  Children are still learning how to brush, floss, and take care of their teeth. 

Hallowen is a mere week away!  We can't wait to hear how your Halloween Candy Buy Back went.  Please share your stories with us and let us know how much candy you collected, how many children came in, etc.

The last newsletter had a false link for the list of dentists who are hosting a Halloween Candy Buy Back in their office, although the typed-out URL was correct.  Please click here for the correct link.  And remember, if your name is not on this list and you are planning to host a Buy Back in your office, please send an e-mail message to jenny@thesmileexperts.com with "Add me" in the subject line and your office's contact info in the message.  The list will be updated as needed.